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Salma Hayek for Gucci Premiere

 

Gucci creative director Frida Giannini told Women’s Wear Daily this week Gucci Premiere couture division was launched in response to a strong demand to have a one of a kind look. “We frequently received many requests from celebrities, actresses and singers, and it was very difficult because, of course, Gucci was born as a ready-to-wear brand, so we were not prepared to offer this kind of service and to deliver something so special,” Giannini says. “Our ready-to-wear factories do a great job — they have great tailors, but the craftsmanship and the finishing of everything is very different.” The collection will be replenished twice a year with exclusive pieces.

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Goldyn
Publisher, Founder and EIC of Xposure Magazine. Creator of organized chaos, passionate about all things Karl Lagerfeld, 007 and Kanye West.

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