New Initiative Invites Storytellers to Create Interactive Music Films for Songs by Damon Albarn, Aloe Blacc, and Ellie Goulding
The Tribeca Film Festival (TFF), presented by AT&T, today announced Tribeca Interactive & Interlude: A Music Film Challenge in collaboration with The Lincoln Motor Company via Genero.tv’s global creative community. For the first time, Tribeca and its partners invite storytellers and content creators to work with Interlude’s interactive video platform to create an interactive music film for major music artists Damon Albarn, Aloe Blacc, and Ellie Goulding, with the winning project for each screening at TFF.
The new Challenge underscores the shared commitment of the partners to explore the future of storytelling in the digital age using the creative flexibility and audience engagement capabilities of Interlude’s patented interactive video technology. Working with Genero’s global creative community of more than 250,000 filmmakers from 190 countries, this program furthers Tribeca’s dedication to supporting new approaches to storytelling, and bringing new content with a fresh perspective to a wide variety of audiences both locally in New York City and internationally across social and digital channels through collaboration with technology innovators.
The Challenge will begin on January 28 when digital storytellers can create interactive music films for the music tracks “Heavy Seas of Love” by Damon Albarn from his forthcoming solo album, “Ticking Bomb” by Aloe Blacc, and “Dead in the Water” by Ellie Goulding. A jury will select finalists for each of the three music tracks, with the artists aiding the jury to select the winner for each of their respective songs. The winning entry will be aligned with Damon Albarn’s “Everyday Robots” album official campaign, Aloe Blacc’s “Lift Your Spirit,” and Ellie Goulding’s “Halcyon Days” respectively. The winning filmmakers will receive $10,000 each and a trip to attend the Tribeca Film Festival. Submissions close on March 27 at genero.tv/Tribeca.
“New technologies are unlocking a world of storytelling opportunities for filmmakers to captivate, engage, and entertain audiences. We are always looking for ways to introduce new technology to the filmmaking community at the Festival,” said Jane Rosenthal, co-founder, Tribeca Film Festival.
“Lincoln embraces the spirit of forward-thinking design and transformation, and we look to collaborate with those who share this vision,” said Matt VanDyke, director, Global Lincoln. ”The Festival redefines the art of filmmaking and film viewing experiences with two innovative platforms, and Tribeca attracts those who fully embrace this personal approach to the art of storytelling.”
Said Aloe Blacc, “I’m excited to see how ‘Ticking Bomb’ is interpreted by Genero’s community of directors. Whilst the song is meant to shed light on an issue close to my heart, I’m interested to see how the song inspires and translates through Genero’s community. I’m definitely not expecting videos that offer a literal interpretation of the lyrics, and I’m looking forward to seeing what you come up with!”
To participate, filmmakers will use Treehouse – Interlude’s self-service authoring suite – to create an interactive music film set to one of the three songs. With Treehouse’s simple and intuitive interface, participants can design their interactive music films in a multi-branch, multi-layered, tree-structured style, which will allow viewers to play an active role in the storytelling process. To encourage participation, Genero will leverage its vast community and engage filmmakers from across the world who have made official music videos for artists, including Moby, David Lynch, Duran Duran, Muse, David Guetta, and many more.
In the past few years, Interlude has collaborated with a number of leading music artists to create videos that have received wide recognition – including two MTV O Music Awards – and was behind the globally acclaimed interactive video for Bob Dylan’s classic “Like a Rolling Stone.” Now with Tribeca Interactive & Interlude: A Music Film Challenge in collaboration with The Lincoln Motor Company, the partners are inviting storytellers around the world to use Interlude’s unique technology to express their artistic visions.
“It is very rewarding to see a film festival as respected and beloved as Tribeca embrace interactive video,” said Yoni Bloch, co-founder and CEO of Interlude. “Technology is empowering creativity and shaping storytelling in the digital age, and we can’t wait to see how filmmakers and others leverage Treehouse to fuel their creativity and inspiration.”
TFF will showcase the finalists’ films during the Tribeca Online Festival and display them throughout Festival venues and lounges via interactive kiosks, in addition to the Challenge website.
“Tribeca Interactive & Interlude: A Music Film Challenge in collaboration with The Lincoln Motor Company is an amazing platform for our filmmaking community to showcase their talents and further their careers,” said Andrew Lane, co-founder of Genero. “Working beyond linear videos and into a new format of interactivity, this is a fresh opportunity for our community, and we are confident their unparalleled creativity will result in engaging and memorable work for Damon Albarn, Aloe Blacc, and Ellie Goulding.”
Lincoln’s collaboration with Tribeca, Interlude and Genero builds upon its leadership in recent initiatives involving the music and film industry, including Lincoln’s interactive concert experience with Beck in February 2013 and support of emerging film talent with Vanity Fair and Film Independent in September 2013.